| 市场营销理论的衍变创新及其实质性分析 |
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| 引用本文： | 苏文浩,潘城文,黄金铝.市场营销理论的衍变创新及其实质性分析[J].保山师专学报,2006,25(6):17-20. |
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| 作者姓名： | 苏文浩 潘城文 黄金铝 |
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| 作者单位： | 桂林电子科技大学,广西,桂林,541004 |
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| 摘 要： | 市场营销理论的每一次发展都是建立在对前一理论的逐步完善和实践检验结果的总结之上,这为更新理论的出现做好了铺垫。现依从时间的顺序,以4PS→NP(SN表示“多”的意思)→4CS→4RS为论述主线,深入阐明各市场营销理论的原理及其创新发展历史,并对它们进行实质性的分析研究。
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| 关 键 词： | 4PS理论 4CS理论 4RS理论 |
| 文章编号： | 1008-6587（2006）06-017-04 |
| 收稿时间： | 2006-10-06 |
| 修稿时间： | 2006年10月6日 |
Innovation and Analysis of marketing theories |
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| Su Wenhao,Pan Chengwen,Huang Jinlv.Innovation and Analysis of marketing theories[J].Journal of Baoshan Teachers' College,2006,25(6):17-20. |
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| Authors: | Su Wenhao Pan Chengwen Huang Jinlv |
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| Institution: | Guilin University of Electronic Technology, Guangxi Guilin 541004 |
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| Abstract: | Market marketing theories of every development is establishment based on the previous one,which is made gradually perfect with the fulfillment.This text obeys horary sequence,taking the 4PSNPS(the N mean "many" meaning) 4CS4RS as to discuss main line,going deep into the development history of principle and its innovation of clarifying each market marketing theories,and carrying on to them materiality of analytical research. |
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| Keywords: | 4PS theories 4CS theories 4RS theories |
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