| 论职业体育的市场特征 |
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| 引用本文： | 郑志强.论职业体育的市场特征[J].西安体育学院学报,2008,25(6). |
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| 作者姓名： | 郑志强 |
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| 作者单位： | 江西财经大学,体育学院,南昌,330013 |
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| 基金项目： | 国家社会科学基金
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| 摘 要： | 职业体育的生产者包括俱乐部和联盟，消费者包括观众、广告赞助、媒体和地方政府。其主要的市场特征包括三点，即带有自然垄断性质的联盟、相互竞争与合作的俱乐部和深入参与生产的各种类型消费者。这三个特点决定了职业体育特殊的组织形态和制度安排。
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| 关 键 词： | 职业体育 市场特征 自然垄断 竞争合作 深度参与 |
Market Features of Professional Sports |
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| ZHENG Zhi-qiang.Market Features of Professional Sports[J].Journal of Xi'an Institute of Physical Education,2008,25(6). |
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| Authors: | ZHENG Zhi-qiang |
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| Abstract: | Through using the method of literature and investigation,this paper analyzed the market features of the professional sports.The mainly producer of professional sports include league and club,the mainly consumers include audience,ads,sponsorship and Local government.There are three special features in the professional sports market.The first is the league with the character of natural monopoly,the second is club with the character of competition and cooperation,and the third is different kind of consumers intervene production deeply.These three characters lead to the special organizational structure and institutions arrangement in the professional sports market. |
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| Keywords: | professional sports market features natural monopoly competition and cooperation intervene production deeply |
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