| 重庆市大学生体育消费现状研究 |
| |
| 引用本文： | 易军.重庆市大学生体育消费现状研究[J].体育科技文献通报,2009,17(7):113-115. |
| |
| 作者姓名： | 易军 |
| |
| 作者单位： | 重庆邮电大学体育学院,重庆,410065 |
| |
| 摘 要： | 本文以重庆市在校大学生为研究对象，采用问卷调查、数理统计等方法，对重庆市大学生体育消费的现状，包括体育消费意识、体育消费动机、体育消费结构进行调查与分析，同时对影响大学生体育消费的因素进行分析，得出：重庆市大学生对体育消费持肯定态度，并能够逐步意识到体育消费不仅具有强身健体、增进健康的本质功能，而且它还具备了娱乐体闲的功能。
|
| 关 键 词： | 体育消费 意识 结构 动机 大学生 |
Research on Sports Consumption Status Quo of College Students in Chongqing |
| |
| YI Jun.Research on Sports Consumption Status Quo of College Students in Chongqing[J].Bulletin of Sport Science & Technology,2009,17(7):113-115. |
| |
| Authors: | YI Jun |
| |
| Institution: | YI Jun (College of Physical Education, Chongqing University of Posts and Telecommunications, Chongqing 410065, China) |
| |
| Abstract: | Through using the method of questionnaire and mathematical statistics, taking the college students in Chongqing as research subject, this paper gives a thorough inspection and a comprehensive analysis on the sports consumption status quo of college students in Chongqing including sports consumption consciousness , sports con- sumption motivation , sports consumption level , sports consumption structure and the factors affecting the sports consumption and draws a conclusion that college students in Chongqing have a positive attitude towards sports consumption and gradually come to realize that sports consumption not only helps people keep fit but also has the function of recreation and entertainment. |
| |
| Keywords: | sport consumption consciousness structure motivation college student |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
