| 体育赞助的实施 |
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| 引用本文： | 李强,左春雨.体育赞助的实施[J].天津职业院校联合学报,2006,8(3):93-96. |
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| 作者姓名： | 李强 左春雨 |
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| 作者单位： | 天津青年职业学院,天津市,300191 |
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| 摘 要： | 体育赞助是一种的体育经济现象。它不仅有力地支持了体育运动的开展,而且有利于企业产品和品牌的形象建设;越来越多的企业运用体育赞助作为市场营销的新武器。对于体育部门和企业而言,体育赞助的实施是关键。
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| 关 键 词： | 体育赞助 赞助的 实施 新闻 回报 |
| 文章编号： | 1673-582X(2006)03-0093-04 |
| 收稿时间： | 05 13 2005 12:00AM |
| 修稿时间： | 2005年5月13日 |
Putting Sports Sponsorship into Practice |
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| LI Qiang,ZUO Chun-yu.Putting Sports Sponsorship into Practice[J].Journal of Tianjin Vocational Institutes,2006,8(3):93-96. |
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| Authors: | LI Qiang ZUO Chun-yu |
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| Institution: | Tianjin Youth Professional College, Tianjin 300191 China |
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| Abstract: | Sports sponsorship is a new phenomenon in the economics of sports.It not only supports the development of sports powerfully but also benefit to business enterprises' product and brand develop ments.More and more enterprises are using sports sponsorship as a new marketing weapon.However,for athletic section and business enterprise,the implementation of sports sponsorship is the key point. |
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| Keywords: | sports sponsorship put into practice news return |
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