| 国际化战略下的中国品牌名称英译 |
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| 引用本文： | 张莲.国际化战略下的中国品牌名称英译[J].重庆教育学院学报,2010,23(2):139-141. |
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| 作者姓名： | 张莲 |
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| 作者单位： | 重庆教育学院,外语系,重庆,400067 |
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| 摘 要： | 本文以我国企业国际化战略为背景，结合品牌名称的语言特点和经典案例，探讨中国品牌名称翻译模式，以期提高品牌名称翻译水平．从而增强中国品牌的国际竞争力。
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| 关 键 词： | 国际化战略 中国品牌 品牌名称英译 |
Internationalization Strategy and Chinese Brand Translation |
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| ZHANG Lian.Internationalization Strategy and Chinese Brand Translation[J].Journal of Chongqing College of Education,2010,23(2):139-141. |
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| Authors: | ZHANG Lian |
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| Institution: | ZHANG Lian (Foreign Languages Department, Chongqing Education College, Chongqing 400067, China) |
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| Abstract: | This thesis takes Chinese enterprises＇ internationalization strategy as the background, analyzes the language features of brand translation, cites selected translation cases and generalizes several Chinese brand translation modes, so as to enhance the brand translation level and strengthen the international competitiveness of Chinese brands. |
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| Keywords: | internationalization strategy Chinese brand brand translation |
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