| 英语广告中词汇变异运用探微 |
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| 引用本文： | 蔡红梅,童彦.英语广告中词汇变异运用探微[J].唐山师范学院学报,2002,24(6):73-75. |
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| 作者姓名： | 蔡红梅 童彦 |
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| 作者单位： | 黄冈师范学院,外语系,湖北,黄冈,438000 |
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| 摘 要： | 语言变异是广告中广泛使用的一种语言手段，这种语言手段的运用可以达到一些意想不到的语用效果，能满足广告制作者推销产品的目的。从分析英语广告中语言变异，特别是词汇变异的运用入手，我们可发现，词汇变异的运用使广告的语言显得更加生动形象，并能更好地实现广告所要达到的注意、兴趣和记忆的语用目的。
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| 关 键 词： | 英语广告 语言变异 语言常规 词汇变异 |
| 文章编号： | 1009-9115(2002)06-0073-03 |
| 修稿时间： | 2002年4月2日 |
Applications of Lexical Deviation in English Advertisements |
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| CAI Hong-mei,TONG Yan.Applications of Lexical Deviation in English Advertisements[J].Journal of Tangshan Teachers College,2002,24(6):73-75. |
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| Authors: | CAI Hong-mei TONG Yan |
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| Abstract: | Language deviance is a special kind of linguistic phenomenon that is widely used in English advertisements. It can achieve special pragmatic effects and can make the advertisement makers sell their products well. This paper, through an analysis of the application of language deviance, especially lexical deviation, points out that the application of language deviance can make the language of the advertisements more vivid and can fully fulfill the pragmatic effects such as causing attention, arousing interest and retaining keen memory of the goods advertised. |
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| Keywords: | advertisements language deviance language norms lexical deviation |
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