| 结合中国卖场POP现状谈POP教学 |
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| 作者单位： | 江西蓝天学院 |
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| 摘 要： | 国内的企业必须重视POP的作用。POP广告符合现代消费者的消费习惯,并且成本低廉、简单快捷,具有其他促销手段所无法比拟的优势,在国际零售行业中担当着商品销售的重要角色。
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| 关 键 词： | POP 作用 制作 销售 |
Discussion of POP Teaching in Light of POP Situation in China's Selling Market |
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| Authors: | ZHANG Pin WEI Li-hua |
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| Abstract: | Domestic enterprises must attach great importance to the function of POP.The POP advertisement conforms to the modern consumer's consumption habit with low cost,simpleness and swiftness,which has advantages superior to other promotion methods.It plays a significant role of commodity sale in the international retailing sphere. |
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| Keywords: | POP function manufacture marketing |
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