| 论文化定势 |
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| 引用本文： | 王晓峰.论文化定势[J].闽西职业大学学报,2005,7(4):97-99,109. |
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| 作者姓名： | 王晓峰 |
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| 作者单位： | 龙岩学院外国语学院,福建龙岩364000 |
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| 摘 要： | 在跨文化交际中，文化定势是一种不可避免的普遍现象，具有过分简单、以偏盖全、相对稳定而又可变的特征。它的形成要经过三个过程，传统观念和规范、媒体以及从众效应等是其形成的原因。文化定势对跨文化交际会产生积极与消极的影响。
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| 关 键 词： | 文化定势 跨文化交际 传统观念 从众效应 |
| 文章编号： | 1008-4797（2005）04-0097-03 |
| 收稿时间： | 07 10 2005 12:00AM |
| 修稿时间： | 2005-07-10 |
On Stereotype |
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| WANG Xiao-feng.On Stereotype[J].Journal of Minxi Vocational College,2005,7(4):97-99,109. |
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| Authors: | WANG Xiao-feng |
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| Institution: | Department of Foreign Languages, Longyan University, Longyan Fujian, 364000, China |
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| Abstract: | In cross-cultural communication, stereotype is an inevitable and widespread phenomenon with the characteristics of oversimplification, one-sidedness, relative stability and changeability. The formation of stereotype, which undergoes three process, is attributed to many factors such as traditional ideas, standard, media, and conformity effect. Stereotype exerts positive and negative influence upon cross-cultural communication. |
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| Keywords: | stereotype cross-cultural communication traditional idea group effect |
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