| 刍议体验营销 |
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| 引用本文： | 黄志锋,任玲玉.刍议体验营销[J].平原大学学报,2006,23(3):24-26. |
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| 作者姓名： | 黄志锋 任玲玉 |
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| 作者单位： | [1]厦门大学工商管理学院,福建厦门361005 [2]安徽财经大学商务学院,安徽蚌埠233000 |
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| 摘 要： | 体验营销是应体验经济发展起来的新的营销方式。本文主要阐述体验营销的基本内涵，分析体验营销与传统营销模式的主要区别，分析体验营销的基本特点，并在此基础上提出企业实施体验营销的若干策略建议。
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| 关 键 词： | 体验营销 营销方式 策略 |
| 文章编号： | 1008-3944（2006）03-0024-03 |
| 收稿时间： | 2006-03-28 |
| 修稿时间： | 2006-04-10 |
Discussion of Experience Marketing |
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| HUANG Zhi-feng , REN Ling-yu.Discussion of Experience Marketing[J].Journal of Pingyuan University,2006,23(3):24-26. |
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| Authors: | HUANG Zhi-feng REN Ling-yu |
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| Abstract: | Experience marketing is a new marketing mode following the experience economy. In this article, the writer will expound the essential meaning of the experienee marketing, analyses the differenee between experienee marketing and traditional marketing modes, analyses the basie eharaeteristic of the experienee marketing and bring forward some tactics and suggestions about how to carry out the experience marketing in enterprises. |
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| Keywords: | experience marketing marketing tool tactic |
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