| 对市场营销专业改进的思考 |
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| 引用本文： | 程静.对市场营销专业改进的思考[J].运城学院学报,2000,18(5):95-96. |
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| 作者姓名： | 程静 |
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| 作者单位： | 运城高等专科学校,经济管理系,山西,运城,044000 |
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| 摘 要： | 针对我校市场营销专业存在的不足,本文从培养目标入手,提出应改进教学内容--注重职业教育的系统性和案例教学,注重实践环节;改进教学方法--教学方式应灵活、教学手段应先进,考核方法应多样等.
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| 关 键 词： | 市场营销 培养目标 教学内容 教学方法 |
| 文章编号： | 1008-8008(2000)05-0095-02 |
| 修稿时间： | 2000年8月25日 |
How to Improve the Marketing Major |
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| CHENG Jing.How to Improve the Marketing Major[J].JOURNAL OF YUNCHENG UNIVERSITY,2000,18(5):95-96. |
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| Authors: | CHENG Jing |
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| Abstract: | To counter the imperfection of marketing major in Yu ncheng Advanced Training Colletge,this article has put forward some methods to i mprove the teaching materials.The author suggests that we should pay more attent ion to the professional education systematically and the case teaching and pract ical work. To improve teaching methods we should do as follows: flexible teachin g methods,advanced teaching medium,various testing methods.etc. |
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