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创业型企业创新活动的博弈分析及创新策略探析
引用本文:彭本红,李太杰.创业型企业创新活动的博弈分析及创新策略探析[J].科技与管理,2008,10(1):34-36.
作者姓名:彭本红  李太杰
作者单位:南昌航空大学,经济与管理学院,江西,南昌,330063
基金项目:江西社会科学十一·五规划项目
摘    要:应用SWOT方法分析了创业型企业的创新环境,指出其创新环境具有高度的不确定性和复杂性,并用一个博弈模型分析了其创新选择活动的最优对策。着重分析了创业型企业采用模仿策略的可行性,最后提出了其在创新过程中应采用的具体对策。

关 键 词:创业型企业  模仿创新  博弈分析
文章编号:1008-7133(2008)01-0034-03
修稿时间:2007年10月30

Study on the innovative game and strategy of undertaking type enterprise
PENG Ben-hong,LI Tai-jie.Study on the innovative game and strategy of undertaking type enterprise[J].Science-Technology and Management,2008,10(1):34-36.
Authors:PENG Ben-hong  LI Tai-jie
Institution:PENG Ben-hong, LI Tai-jie (College of Economic and Management, Nanchang Institute of Aeronautical Technology, Nanchang 330063, China)
Abstract:The innovative environment of undertaking type enterprise is analyzed by using SWOT methods, and its uncertainty and complexity is expounded. The optimal strategy is given by analyzing a game model between undertaking type enterprise and leading type enterprise. The paper points out that imitating innovative pattern is feasible to undertaking type enterprise, and puts forward the viable countermeasures to its innovative process.
Keywords:undertaking type enterprise  imitating innovation  game analysis
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