| 改革《市场营销学》教学模式加强学生创新能力培养 |
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| 引用本文： | 江小毅,王君勇.改革《市场营销学》教学模式加强学生创新能力培养[J].丽水学院学报,2007,29(3):120-121,134. |
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| 作者姓名： | 江小毅 王君勇 |
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| 作者单位： | 丽水学院,经济贸易与管理学院,浙江,丽水,323000 |
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| 摘 要： | 由于主客观各种因素影响,目前我国高校开设的《市场营销学》课程普遍存在忽视创新能力培养的问题.调整教学目标、提高教师素质、更新教学内容、优化教学方法、创新教学手段,加强大学生创新能力培养是《市场营销学》课程改革一项重要而紧迫的任务.
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| 关 键 词： | 市场营销学 教学模式 创新能力 |
| 文章编号： | 1008-6749（2007）03-0120-02 |
| 收稿时间： | 2006-12-07 |
| 修稿时间： | 2006年12月7日 |
On Reforming the Teaching Mode of "Marketing" and Strengthening the Student's Innovative Ability |
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| Jiang Xiaoyi,Wang Junyong.On Reforming the Teaching Mode of "Marketing" and Strengthening the Student''''s Innovative Ability[J].Journal of Lishui University,2007,29(3):120-121,134. |
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| Authors: | Jiang Xiaoyi Wang Junyong |
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| Abstract: | Influenced by the objective and subjective factors,there exists a problem of neglecting innovative ability training in"Marketing" in our university.The authors point out that it is an important and urgent task to adjust the teaching goal,to improve teacher's quality,to renew the teaching contents,to optimize teaching method,to innovate the teaching measures and to strengthen the university students innovation ability training. |
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| Keywords: | "Marketing" education mode innovative ability |
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