| 浅析我国汽车市场营销模式 |
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| 引用本文： | 张红英.浅析我国汽车市场营销模式[J].黄冈职业技术学院学报,2010,12(3):99-102. |
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| 作者姓名： | 张红英 |
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| 作者单位： | 黄冈职业技术学院,水利电力交通工程系,湖北,黄冈,438002 |
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| 摘 要： | 目前我国汽车市场营销模式主要有代理制、特许经营制、品牌专营、汽车超市、汽车大道等形式。其中,品牌专营"四位一体"的营销模式已经成为主要销售方式。随着网络的普及,汽车的网络营销也逐渐成为各汽车企业关注的重点。由于轿车进入家庭正处于发展的势头,汽车营销模式必然是多样化或多种形式并存的。
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| 关 键 词： | 汽车市场 营销模式 品牌专营 网络营销 |
Brief Analysis on Marketing Model of Chinese Auto Marketing |
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| ZHANG Hong-Ying.Brief Analysis on Marketing Model of Chinese Auto Marketing[J].Journal of Huanggang Polytechnic,2010,12(3):99-102. |
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| Authors: | ZHANG Hong-Ying |
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| Institution: | ZHANG Hong-Ying(Huanggang Polytechnic College Huanggang 438002 Hubei) |
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| Abstract: | At present,the main marketing models in our automotive marketing is model agency,franchise system,brand franchise,car supermarkets,car road,etc. Among them,the brand franchise ＂Four in One＂ marketing model has become the main sales method.With the popularity of the network,car network marketing has become a focus of attention of various car companies.As the car entering the family is in the development momentum,automobile marketing mode is necessarily diverse or various forms of coexistence. |
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| Keywords: | Automotive market Marketing model Brand franchise Internet marketing |
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