| CRM的典型功能和实施路径 |
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| 引用本文： | 陈琍.CRM的典型功能和实施路径[J].牡丹江教育学院学报,2005(5):102-103. |
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| 作者姓名： | 陈琍 |
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| 作者单位： | 扬州职业大学,江苏,扬州,225000 |
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| 摘 要： | 客户关系管理系统对市场、客户信息资源进行整合,在企业内部达到资源共享,从而提高了服务质量和服务水平,提高了客户的忠诚度,也使得企业能够更容易地开发新的客户资源,增强了企业的市场竞争能力.本文主要阐述了CRM的典型功能和实施路径.
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| 关 键 词： | 客户关系管理系统 |
| 文章编号： | 1009-2323(2005)05-0102-02 |
| 修稿时间： | 2005年6月10日 |
The Typical Functions and Conducting Ways of CRM |
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| Chen Li.The Typical Functions and Conducting Ways of CRM[J].Journal of Mudanjiang College of Education,2005(5):102-103. |
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| Authors: | Chen Li |
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| Abstract: | The Customer Relationship Management System(CRM) integrates the market and customer information.It realizes the sharing of customer information in the corporation.It can improve the service quality and service level and increase the loyalty of the customer.Then the company can develop new customer resource more easily,and this increases the competition of the company.This article presents the typical functions and conducting ways of CRM. |
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| Keywords: | CRM |
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