| 突发事件状态下公众信息获取的渠道偏好研究 |
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| 引用本文： | 张岩,魏玖长,戚巍.突发事件状态下公众信息获取的渠道偏好研究[J].情报科学,2012(4):574-578. |
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| 作者姓名： | 张岩 魏玖长 戚巍 |
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| 作者单位： | 中国科学技术大学管理学院;中国科学技术大学发展规划处 |
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| 基金项目： | 国家自然基金项目(61004108);国家自然科学基金重大研究计划重点支持项目(91024027);教育部社科研究项目(08JA630082) |
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| 摘 要： | 突发状态充满高度不确定性,该状态下公众具有强烈的危机信息需求。本文构建了渠道偏好的Logistic回归模型,利用1262份调查问卷进行实证分析,明确公众的渠道偏好规律,对政府在突发事件状态下进行信息的精准传播具有决策价值。
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| 关 键 词： | 突发状态 危机沟通 信息渠道 偏好 |
Reseach on the Citizens’ Preference of Channels to Obtain Information in Emergency States |
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| ZHANG Yan,WEI Jiu-chang,QI Wei.Reseach on the Citizens’ Preference of Channels to Obtain Information in Emergency States[J].Information Science,2012(4):574-578. |
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| Authors: | ZHANG Yan WEI Jiu-chang QI Wei |
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| Institution: | 1.School of Management,University of Science and Technology of China,Hefei 230026,China; 2.Office of development and planning,University of Science and Technology of China,Hefei 230026,China) |
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| Abstract: | The state of emergency is full of high uncertainty,in which the public is desperate for any information concerned about the crisis.The present paper structures a Logistic regression model,and makes an empirical research on 1262 questionnaires. |
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| Keywords: | emergency states crisis communication communication channels preference |
| 本文献已被 CNKI 等数据库收录！ |
