| 传统美学观对现代广告招贴设计的影响 |
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| 引用本文： | 成诗维.传统美学观对现代广告招贴设计的影响[J].怀化学院学报,2005,24(1):98-99. |
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| 作者姓名： | 成诗维 |
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| 作者单位： | 怀化学院,美术系,湖南,怀化,418008 |
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| 摘 要： | 中国传统美学中的审美追求潜移默化地影响着现代广告招贴设计思想,而广告招贴设计思想反过来又影响着传统民族审美观念。本文论述了传统美学观在现代广告招贴设计中的体现。指出作为外来的招贴艺术,在中国设计者的作品中,时时流露出传统的美学观潜移默化的影响。分析这些影响,肯定某些积极的因素,将会有助于发展中国特色社会主义的招贴艺术。
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| 关 键 词： | 传统美学 现代 广告招贴设计 影响 |
| 文章编号： | 1671-9734(2005)01-0098-02 |
| 修稿时间： | 2004年9月24日 |
Traditional Aesthetics Has Influence on the Modern Advertising Poster |
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| Cheng Shiwei.Traditional Aesthetics Has Influence on the Modern Advertising Poster[J].Journal of Huaihua University,2005,24(1):98-99. |
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| Authors: | Cheng Shiwei |
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| Abstract: | The traditional aesthetics in China has an important influence on modern advertising poster design, and the advertising poster thoughts also have a great influence on the traditional aesthetical conceptions. This thesis describes the embodiment of the traditional aesthetics in the modern advertising poster design. |
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| Keywords: | traditional aesthetics modern advertising poster design influence |
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