| 我国商业性小微赛事的优化路径与理论探究 |
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| 引用本文： | 刘冬磊,王子朴.我国商业性小微赛事的优化路径与理论探究[J].浙江体育科学,2020(3):35-41,63. |
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| 作者姓名： | 刘冬磊 王子朴 |
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| 作者单位： | 首都体育学院 |
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| 基金项目： | 2019年度北京市属高校高水平教师队伍建设支持计划高水平创新团队建设计划项目(IDHT20190511);科技创新服务能力建设——高精尖学科建设(市级)(284119004/009)。 |
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| 摘 要： | 商业性小微赛事是体育赛事的重要组成部分,但并未受到学界系统化解读。文章运用逻辑分析法与文献资料法对商业性小微赛事理论结构与发展路径进行讨论,分析开展我国商业性小微赛事产业的现实意义、发展前景和优化路径。通过分析,发现我国商业性小微赛事的体育消费能力有待进一步挖掘,体育赛事管理职责主体仍需进一步改革,生产要素供给有待完善。建议政府职能部门要积极推动商业性小微赛事的发展,进一步加强生产要素的有效供给,积极制定针对性政策,推动商业性小微赛事规范化发展,商业性小微赛事的长期稳定发展需要发挥市场调节作用,积极推动赛事平台化发展,重点发展优势地区与优势项目,跨界整合,横纵兼顾,构建体育赛事新业态,科学定位,严格把控赛事服务质量,规模化发展,创新发展,转变发展思路。
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| 关 键 词： | 小微赛事 优化路径 体育赛事 |
Research on Optimization Path and Theory of Small and Micro Sports Events in China |
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| LIU Dong-lei,WANG Zi-pu.Research on Optimization Path and Theory of Small and Micro Sports Events in China[J].Zhejiang Sport Science,2020(3):35-41,63. |
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| Authors: | LIU Dong-lei WANG Zi-pu |
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| Institution: | (Graduate Department of Capital Institute of Physical Education, Beijing 100191, China) |
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| Abstract: | Commercial micro and small events are an important part of sports events,but they have not been systematically interpreted by the academic community.This paper discusses the theoretical structure and development path of commercial small and micro events by using logical analysis and literature,and analyzes the practical significance,development prospect and optimization path of developing China's commercial small and micro events industry.Through the analysis,it is found that the sports consumption capacity of commercial small and micro events in China needs to be further explored,the main body of sports event management responsibility needs to be further reformed,and the supply of production factors needs to be improved.It is suggested that the functional departments of the government should actively promote the development of commercial small and micro events,further strengthen the effective supply of production factors,actively formulate targeted policies,and promote the standardized development of commercial small and micro events.The long-term and stable development of commercial small and micro events needs to play the role of market adjustment,actively promote the platform development of events,focus on the development of advantageous regions and projects,and cross necessary to integrate the industry,give consideration to both horizontal and vertical aspects,build a new business form of sports events,make a scientific positioning,strictly control the service quality of sports events,develop on a large scale,innovate and change the development thinking. |
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| Keywords: | small micro sports event optimization path sports event |
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