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Pollution-reducing and pollution-generating effects of the metaverse
Institution:1. Bryan School of Business and Economics University of North Carolina at Greensboro, USA;2. Digital Futures for Sustainable Business & Society Research Group, School of Management, Swansea University, Bay Campus, Fabian Bay, Swansea, Wales, UK;3. Symbiosis Institute of Business Management, Pune & Symbiosis International (Deemed University), Pune, India;1. School of Business, University of Petroleum & Energy Studies, Dehradun, India;2. Department of General Management, Jaipuria Institute of Management, Noida, UP, India;1. Macquarie University, 3 Management Drive, NSW 2109, Australia;2. University of Economics, The University of Danang, 71 Ngu Hanh Son Street, Danang 550000, Viet Nam;3. Hisense, 17 Donghaixi Road, Qingdao 266071, China;4. University of Bradford, Richmond Rd, Bradford BD7 1DP, United Kingdom;5. University of Otago, 60 Clyde Street, Dunedin 9016, New Zealand;6. University of Tasmania, 1 Newnham Drive, TAS 7248, Australia;1. Department of Advertising & Public Relations, Hanyang University (ERICA), 55 Hanyangdaehak-ro, Sangnok-gu, Gyeonggi-do, 15588, South Korea;2. Department of Health & Strategic Communication, CHA University, Haeryong-ro 120, Pocheon, Gyeonggi-do, 11160, South Korea
Abstract:Different metaverse applications vary widely in terms of their carbon footprints and environmental impacts. In general, leisure and enjoyment activities of the consumer metaverse has adverse energy and environmental consequences. Many industrial metaverse applications, on the other hand, are likely to have a positive environmental impact. This editorial analyzes the current stage of development patterns and use of different metaverse applications and critically evaluates the pollution-generating and pollution-reducing effects of the metaverse.
Keywords:Consumer metaverse  Industrial metaverse  Pollution-generating effects  Pollution-reducing effects  Sustainability
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