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The art of digital transformation as crafted by a chief digital officer
Institution:1. Dept of Information Systems, City University of Hong Kong, Hong Kong;2. Graduate School of Management, Nagoya University of Commerce and Business, Japan;3. Business Adviser Beijing, China;1. School of Business, UPES, Dehradun, India;2. Indian Institute of Management, Tiruchirappalli, India;3. EM Normandie Paris, 30-32 Rue Henri Barbusse, 92110 Clichy, France;1. Swansea University, Wales, UK;2. NUI Galway, Ireland;3. ISTLab, Athens University of Economics and Business, Greece;4. University of Turku, Finland;5. University of Agder, Norway;6. Norwegian University of Science and Technology, Norway;1. Macquarie University, 3 Management Drive, NSW 2109, Australia;2. University of Economics, The University of Danang, 71 Ngu Hanh Son Street, Danang 550000, Viet Nam;3. Hisense, 17 Donghaixi Road, Qingdao 266071, China;4. University of Bradford, Richmond Rd, Bradford BD7 1DP, United Kingdom;5. University of Otago, 60 Clyde Street, Dunedin 9016, New Zealand;6. University of Tasmania, 1 Newnham Drive, TAS 7248, Australia;1. Department of Management, Information Systems, and Quantitative Methods, University of Alabama at Birmingham, 710 13th St S., Birmingham, AL 35233, USA;2. Department of Management Information Systems, Fox School of Business, Temple University, Philadelphia, PA 19122, USA;1. Kent Business School, University of Kent, Canterbury, UK;2. Audencia Business School, Nantes, France;3. Kent Business School ,University of Kent (Medway campus), Chatham Maritime, Kent, UK;4. Queen’s Management School, Queen’s University Belfast, Ireland;1. Information Systems and Supply Chain Management, University of North Carolina Greensboro, Greensboro, United States;2. Information Technology and Decision Sciences, University of North Texas, Denton, United States;3. University of KwaZulu-Natal, Durban, South Africa;4. NOVA Information Management School, Universidade NOVA de Lisboa, Lisbon, Portugal
Abstract:Chief Digital Officers (CDOs) play a multitude of roles as they facilitate digital transformation. In this opinion paper, we draw on an interview that we undertook with the CDO at a major Chinese software and technology services firm to highlight the intricacies and idiosyncrasies of digital transformation work both within the organization and externally to clients. We characterise the nature of the CDO’s role as ‘the art of digital transformation’, recognising the blend of business and technology knowledge with superior communication and persuasion skills.
Keywords:Chief digital officer  CDO  Digital transformation  China  Art  Software and services  Digital leadership
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