| 我国体育中介企业市场结构的研究 |
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| 引用本文： | 谭建湘.我国体育中介企业市场结构的研究[J].广州体育学院学报,2008,28(6). |
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| 作者姓名： | 谭建湘 |
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| 作者单位： | 广州体育学院,广东广州,510500 |
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| 基金项目： | 国家体育总局社会科学研究课题
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| 摘 要： | 处在转轨时期的中国体育中介市场发展尚不规范,市场资源配置还处于封闭的行政垄断状况,直接限制了体育中介企业的发展;与国外同类企业比较,中国体育中介企业提供的核心产品类别和服务品种单一;服务方式还处在产品营销阶段;垄断形成的市场壁垒造成企业经营成本上升,限制了中介市场规模。应通过法制手段开发体育中介市场资源,扩大产品类别和服务范围,加快服务营销的转化和创新,通过市场准则降低企业进入壁垒和经营成本,全面提升中国体育中介企业的市场竞争力。
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| 关 键 词： | 体育 中介企业 市场结构 |
Research on Market Structure of Sport Agencies of China |
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| TAN Jian-xiang.Research on Market Structure of Sport Agencies of China[J].Journal of Guangzhou Physical Education Institute,2008,28(6). |
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| Authors: | TAN Jian-xiang |
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| Institution: | TAN Jian-xiang(Guangzhou Sport Universtiy,Guangdong 510500,China) |
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| Abstract: | Sport agency market of China in transitional period doesn't develop in standardization yet,collocation of market resources is still in close administration monopolization,which limits development of sport agencies directly.Compared with the same kind agencies abroad,the sorts of the core products and services provided by sport agencies home are single,service mode is still in product marketing stage.Market bulwark incurred by monopoly leads the increasing cost for sport agencies and limits scale of sport ag... |
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| Keywords: | sport agency market structure |
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