传媒包装设计要素在体育表演作品中的应用研究 |
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引用本文: | 王莉莉,戈俊.传媒包装设计要素在体育表演作品中的应用研究[J].湖北体育科技,2016(8):680-684. |
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作者姓名: | 王莉莉 戈俊 |
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作者单位: | 1. 中国传媒大学南广学院基础教学部体育教研室,江苏 南京,211172;2. 南京林业大学体育部,江苏南京,210037 |
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基金项目: | 江苏省体育局体育科技项目局管课题(ST14401207) |
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摘 要: | 寻求一套较为全面系统、完善的体育表演作品传媒包装的设计要素的理论体系,更好的包装和宣传体育表演作品。研究方法:文献资料法、案件分析法、逻辑分析法、专家访谈法。研究结论:重视体育表演作品拍摄技术、后期制作等手段,充分利用美的构图和拍摄角度来展示运动中的强烈感染力,提升视觉效果和影响力。
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关 键 词: | 传媒 包装 体育表演作品 |
Application Research of Traditional Packaging Design of the Sports Media Performance Works |
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Abstract: | Research purposes: to seek a relatively comprehensive system, perfecting the sports performance work media theoretical system of packaging design elements, better performance of packaging and promotional sports work. Methods: the literature material law, case analysis, logic analysis and expert interview. Research conclusion: great importance should be attached to the sports performance works, post-production filming technology, and should make full use of the beautiful composition and shooting Angle to show strong influence in the movement, enhancing visual effect and influence. |
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Keywords: | media packaging sports performance work |
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