| 基于学生职业能力培养的《市场营销学》PBL教学模式探讨 |
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| 引用本文： | 杨雪.基于学生职业能力培养的《市场营销学》PBL教学模式探讨[J].河北北方学院学报(社会科学版),2011(6):111-113. |
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| 作者姓名： | 杨雪 |
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| 作者单位： | 徐州工程学院管理学院; |
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| 基金项目： | 徐州工程学院高等教育研究课题(YGJ1041) |
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| 摘 要： | PBL教学模式由于能够有效培养学生解决问题的综合能力、自主学习能力和社会能力等而成为近年来广受关注的一种教学方法。基于提升学生职业能力的培养目标，从教学流程、课程内容体系、教学评价等方面构建《市场营销学》PBL教学模式，将有助于教学质量的提高。
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| 关 键 词： | PBL 教学模式 市场营销学 职业能力培养 |
Research on PBL Teaching Pattern of Marketing Based on the Development of Students'Professional Ability |
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| YANG Xue.Research on PBL Teaching Pattern of Marketing Based on the Development of Students'Professional Ability[J].Journal of Hebei North University,2011(6):111-113. |
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| Authors: | YANG Xue |
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| Institution: | YANG Xue(Management College,Xuzhou Institute of Technology,Xuzhou,Jiangsu 221008,China) |
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| Abstract: | In recent years,PBL(Problem Based Learning)has become a teaching approach to efficiently developing students'comprehensive abilities of solving problems,autonomous learning and social communication.Based on the training objectives of promoting students'professional abilities,PBL in Marketing should be constructed in teaching process,course content and system,teaching evaluation,etc.,which will contribute to the increase of teaching quality. |
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| Keywords: | PBL teaching pattern Marketing development of professional ability |
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