| 谈世界对外电视传播资源配置 |
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| 引用本文： | 丁学梅.谈世界对外电视传播资源配置[J].国际新闻界,2003(4). |
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| 作者姓名： | 丁学梅 |
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| 作者单位： | 中国日报 北京，100081 |
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| 摘 要： | 世界对外电视传播资源配置 ,宏观表现为 :为配合本国政治、经济和外交工作的媒体对外传播的需要 ,不断调整对外广播电视机构和管理体系 ;扩大与其他国家的技术合作和业务合作 ,或者与其他电视媒体合纵联横 ,增强实力 ;跨地域信息的供应和地区性制作的优化组合。通过频道或项目交换 ,借助对象国的传播资源 ,达到“借船出海”、节省资金的目的。
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| 关 键 词： | 世界对外电视传播 资源配置 |
On deployment of the world's external airwave communication resources |
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| DING Xue-mei.On deployment of the world''''s external airwave communication resources[J].Journal of International Communication,2003(4). |
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| Authors: | DING Xue-mei |
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| Abstract: | In a macro vision,deployment of the world's external airwave communication resources means a country,in line with its demand of external communication for politics,economy and foreign affairs,continually adjusts its external airwave institutions and management system as well as expands co-operation with other countries or other media.Through exchange of channels and projects or by making use of a partner's resources,a country can realize its purposes of communication at low cost. |
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| Keywords: | external airwave communication resources deployment |
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