| 1912—1919年《申报》政治广告之探析 |
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| 引用本文： | 杨燎原.1912—1919年《申报》政治广告之探析[J].黑龙江教育学院学报,2009,28(1). |
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| 作者姓名： | 杨燎原 |
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| 作者单位： | 黑龙江大学,新闻传播学院,哈尔滨,150080 |
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| 基金项目： | 黑龙江大学青年科学基金(人文社科类) |
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| 摘 要： | 政治广告是政治传播的一种方式。与当代的政治广告相比,民国时期的政治广告具有鲜明的时代特征。作者抽样调查了1912—1919年《申报》的政治广告,梳理了其数量变化和种类特征。究其原因,与当时的时代背景密不可分。政治广告的实质是政治对广告产生作用的最直接产物,是其显性影响的表现。
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| 关 键 词： | 政治广告 政治传播 《申报》 |
Research on Political Advertising of Shen Dailys Between 1912 and 1919 |
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| YANG Liao-yuan.Research on Political Advertising of Shen Dailys Between 1912 and 1919[J].Journal of Heilongjiang College of Education,2009,28(1). |
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| Authors: | YANG Liao-yuan |
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| Abstract: | The political advertising was a pattern of political communication.Compared with political advertising in nowadays,there were vivid times features in the advertising during the periods of the Republic of China.The author studied on Shen Dailys issued between 1912 and 1919,analysed the quantity change and types feature.The reason is era backdrop.The essential of political advertising was the direct result of political effect,and was the expression of obvious influence. |
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| Keywords: | political advertising political communication Shen Daily |
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