| 浅析国产影片的营销策略 |
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| 引用本文： | 李娜,李静.浅析国产影片的营销策略[J].太原大学学报,2010,11(1):41-43,52. |
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| 作者姓名： | 李娜 李静 |
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| 作者单位： | 1. 太原大学,经济贸易系,山西,太原,030009
2. 太原科技大学,经济与管理学院,山西,太原,030024 |
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| 摘 要： | 长期以来,国产影片只重视电影制作而轻视电影营销,绝大多数国产电影几乎都缺乏营销过程或在营销过程中缺乏有效的营销策略。近几年来的国产影片,应该说对营销的重视有了普遍的觉悟,认识到了电影营销的重要性。目前,越来越多的业内人士意识到,电影不仅是制作出来的,而且是营销出来的。
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| 关 键 词： | 中国电影产业 电影营销 营销策略 |
On the Domestic Film's Marketing Strategy |
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| LI Na,LI Jing.On the Domestic Film's Marketing Strategy[J].Journal of Taiyuan University,2010,11(1):41-43,52. |
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| Authors: | LI Na LI Jing |
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| Institution: | 1.Economics and Commerce Department,Taiyuan University,Taiyuan,030009,China;2.Economics and Management Institute,Taiyuan University of Science and Technology,Taiyuan,030024,China) |
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| Abstract: | For a long time,the homemade movies only pay attention to manufacture but neglect marketing,Overwhelming majority of homemade movies lack the marketing process or lack the effective marketing strategy in the marketing process.In the last few years,homemade movies had the universal consciousness to the value of marketing,and realized the importance of the movie marketing.At present,more and more professionals realize that the movie is not only depending on manufactures,but also depending on marketing. |
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| Keywords: | chinese movie industry movie marketing marketing strategy |
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