| 小企业通用电：子商务营销管理系统设计与应用 |
| |
| 引用本文： | 李晓茹.小企业通用电：子商务营销管理系统设计与应用[J].河北软件职业技术学院学报,2014(1):61-62,66. |
| |
| 作者姓名： | 李晓茹 |
| |
| 作者单位： | 太原大学外语师范学院,太原030012 |
| |
| 摘 要： | 小企业是国民经济的重要支柱。但是针对小企业设计的功能完善的、低成本的企业管理系统却非常少见。小企业通用电子商务营销管理系统将小企业的业务流程整合并信息化。可以有效避免过去营销管理工作中容易出现的错误，降低管理成本，让管理者能快速有效地对部门进行控制，还可以通过数据报表做出更实际的营销决策，提升企业竞争力。实践证明，系统对小企业的管理信息化能够起到明显的帮助作用。
|
| 关 键 词： | 电子商务 网络营销 营销系统 小企业 |
Design and Application of General Marketing Management System of E- commerce |
| |
| LI Xiao-ru.Design and Application of General Marketing Management System of E- commerce[J].Journal of Hebei Software Institute,2014(1):61-62,66. |
| |
| Authors: | LI Xiao-ru |
| |
| Institution: | LI Xiao-ru (Foreign Language Normal College of Taiyuan University, Taiyuan 030012, China) |
| |
| Abstract: | Small businesses are an important pillar of the national economy,but perfect,low-cost enterprise management system for small businesses it is very rare. Large system costs too high,small system is poor in versatility. All these problems make small businesses cannot keep up with the pace of technology. The system will integrate small-enterprise business processes and information technology to reduce the error rate and high costs of labor force. In this case managers can control the department more quickly and effectively,make more practical marketing decisions by data, and enhance the competitiveness of enterprises. It is proved by practice that this system helps a lot in small business information management. |
| |
| Keywords: | E-commerce online marketing marketing system small businesses |
| 本文献已被 维普 等数据库收录！ |
