| 对商业零售企业节日促销的思考 |
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| 引用本文： | 刘全文,房杰.对商业零售企业节日促销的思考[J].河北工程技术职业学院学报,2014(2):7-9. |
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| 作者姓名： | 刘全文 房杰 |
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| 作者单位： | [1]河北软件职业技术学院经济管理系,河北保定071000 [2]方欣科技有限公司,广州510760 |
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| 摘 要： | 随着市场竞争日趋激烈，节日促销正在成为商业零售企业吸引顾客注意力和迅速提升销售量的一种重要手段。但一些零售企业在开展节日促销活动时也存在着一些问题，如促销方式单一，活动内容缺少新意，运营成本较高等。这就需要商业零售企业对促销活动方案进行改进，从而让这种促销方式取得更为理想的效果。
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| 关 键 词： | 商业零售企业 节日 促销 |
Thinking about the Festival Sales Promotion of Retailers |
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| Authors: | LIU Quan-wen FANG Jie |
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| Institution: | 1. Department of Economic Management, Hebei Software Institute, Hebei, Baoding 071000, China; 2. Foresee Technology Co., Ltd., Guangzhou 510760, China) |
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| Abstract: | With the increasingly fierce market competition, the festival sales promotion is becoming an important mean in attracting customers＇ attention and rapidly increasing the volume of sales for retailers. However,there are some prob-lems in festival sales promotion,such as single form,lack of new ideas,higher operating costs and so on. Therefore,it requires retailers to improve the promotion campaign so that we can get the satisfactory results on the market. |
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| Keywords: | retailers festivals promotion |
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