| 潮州陶瓷产业集群竞争力探析 |
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| 引用本文： | 郑銮娟.潮州陶瓷产业集群竞争力探析[J].韩山师范学院学报,2014(2):16-21. |
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| 作者姓名： | 郑銮娟 |
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| 作者单位： | 韩山师范学院地理与旅游管理系,广东潮州521041 |
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| 基金项目： | 2010年韩山师范学院青年基金项目（项目编号WQ201007）。 |
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| 摘 要： | 产业集群是产业组织结构的重要形式,是提高区域产业经济竞争力的有效途径。陶瓷产业作为潮州首要支柱产业,产业总体规模、集聚规模及出口贸易规模都较为强大,且产业链完整和区域品牌厚实,产业集群竞争力比较优势明显。但受宏观环境影响,产业出口贸易增长率放缓,企业产品品牌建设滞后,自主创新能力弱,产业劣势显现。通过对潮州陶瓷产业比较优势的发挥,产业结构的优化升级,企业品牌的建设,产品科技含量的增加,出口增长方式的转变,多元市场的开拓等多种途径的综合运用,可以进一步提升集群竞争力。
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| 关 键 词： | 潮州陶瓷 产业集群 竞争力 |
An Analysis of the Competitiveness of Chaozhou Ceramic Industry Cluster |
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| ZHENG Luan-juan.An Analysis of the Competitiveness of Chaozhou Ceramic Industry Cluster[J].Journal of Hanshan Teachers College,2014(2):16-21. |
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| Authors: | ZHENG Luan-juan |
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| Institution: | ZHENG Luan-juan ( Depatetment of Geography and Tourism Management, Hanshan Normal University, Chaozhou, Guangdong, 521041 ) |
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| Abstract: | Industrial cluster is an important form of industrial organization and construction.It is an effec-tive way to upgrade economic competitiveness in regional industrial development. As the pillar industry in Cha-ozhou, ceramics industry is strong in general, clustering and exporting scales, having an integrated industrial chain with rich brands, with outstanding advantages in clusterization competitiveness. Impacted by macro envi-ronment, however, the industry suffers from a slowdown in export business growth, and is delayed in its brands establishment, and also weakened in creativity. Its competitive strengths can be further exalted by overall com-bination of various approaches including advantages exertion, upgrading of industrial construction, brand estab-lishment, increasing applications of scientific technology, changes in export increase mode, and strategy imple-mentation of market diversification, etc. |
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| Keywords: | Chaozhou ceramics industrial cluster competitiveness |
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