| 公益广告中的多模态隐喻 |
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| 引用本文： | 魏微.公益广告中的多模态隐喻[J].商洛学院学报,2013,27(1):89-92. |
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| 作者姓名： | 魏微 |
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| 作者单位： | 西安外国语大学研究生部,陕西西安,710128 |
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| 摘 要： | 基于多模态隐喻的概念和相关理论,从多模态隐喻的三个区别性特征——动态的叙事性、鲜活性和普遍性入手,着眼于公益广告与其他广告形式的差异,分析公益广告中所体现的多模态隐喻,旨在深化对多模态隐喻具体应用的理解。
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| 关 键 词： | 模态 多模态隐喻 源域 靶域 公益广告 |
Multimodal Metaphor in Public Service Advertisements |
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| WEI Wei.Multimodal Metaphor in Public Service Advertisements[J].Journal of Shangluo University,2013,27(1):89-92. |
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| Authors: | WEI Wei |
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| Institution: | WEI Wei(Graduate School of Xi’an Internaitional Studies University,Xi’an,Shaanxi 710128) |
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| Abstract: | On the basis of the multimodal metaphor＇s concept and relevant theories,an analysis of public service advertisements is done in terms of multimodal metaphor＇s distinctive features including dynamic narrativity, vividness, and universality, studying how the muhimodal metaphor can be reflected in public service advertisements to facilitate deepening the understanding of muhimodal metaphor. |
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| Keywords: | mode multimodal metaphor source domain target domain public service advertisements |
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