| 加强酒瓶文化研究 促进白酒产业发展 |
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| 引用本文： | 蔡炳云.加强酒瓶文化研究 促进白酒产业发展[J].泸州职业技术学院学报,2011(3). |
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| 作者姓名： | 蔡炳云 |
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| 作者单位： | 泸州职业技术学院; |
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| 基金项目： | 泸州市哲学社会科学研究规划课题《泸州建立“中国白酒金三角”酒瓶文化博物馆的必要性和可行性研究》的部分成果 |
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| 摘 要： | 酒瓶是白酒流通和发展必不可少的载体,对白酒的销售起着举足轻重的作用。研究酒瓶文化对于加强酒文化建设,提升中国白酒的影响力和中国酒类企业的市场竞争力,推动中国白酒走向世界,实现中国白酒历史底蕴由文化价值向经济价值的转化,有着十分重要的意义。
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| 关 键 词： | 酒瓶文化 研究 白酒产业 发展 |
Liquor Culture Study Will Advance the Development of Liquor Industry |
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| Cai Bingyun.Liquor Culture Study Will Advance the Development of Liquor Industry[J].Journal of Luzhou Vocational Technical College,2011(3). |
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| Authors: | Cai Bingyun |
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| Institution: | Cai Bingyun (Art Department,Luzhou Vocational Technical College,Luzou,Sichuan,646005) |
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| Abstract: | Liquor bottles are carriers of circulation and development of liquor and of great significance to the sale of liqour. It is important to study liquor bottles for the construction of liqour culture, the improvement of Chiinese liqour influence and market competitiveness, the world spread of Chinese liqour and the transference of historical connotation from cultural value to economic value. |
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| Keywords: | liquor bottle culture study liquor industry development |
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