| 从国际均衡到自我凸显:现实建构主义视域下我国主流媒体“双奥”报道框架的转向 |
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| 引用本文： | 周榕,周肖,万晓红.从国际均衡到自我凸显:现实建构主义视域下我国主流媒体“双奥”报道框架的转向[J].武汉体育学院学报,2022,56(10):30-37. |
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| 作者姓名： | 周榕 周肖 万晓红 |
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| 作者单位： | 武汉体育学院 新闻传播学院,湖北 武汉 430079 |
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| 基金项目： | 国家社会科学基金项目(20BTY038) |
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| 摘 要： | 奥运会是国际性的媒介议题,同时也是中国构建传播主体意识、促进国际话语新秩序建立的标志性新闻议题。采用现实建构主义的理论视角和框架分析中的“诠释包裹”研究路径,对比分析《中国日报》对于相隔14年的2008年北京奥运会与2022年北京冬奥会的报道框架。发现两届奥运会在报道框架上相同,但在框架的建构上却存在巨大差异。基于现实建构主义理论分析其原因,发现影响两届奥运会报道框架建构的主要因素为:(1)从全球化融入过程中凸显国际视野到后疫情时代强调本国视角;(2)从媒介霸权主义下的回应澄清到自信意识形态下的主动建构;(3)从首次办奥背景下关注竞技夺金到国家实力持续增强下重视运动参与。并得出结论,对比2008年北京夏季奥运会,在2022年北京冬奥会报道上,中国媒体在奥运传播的主体构建过程中迈出了重要的一步;同时,奥运国际传播始终根植于现实情境下国家之间的利益博弈关系。
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| 关 键 词： | 奥运报道 现实建构主义 国际传播 《中国日报》 框架分析 国际均衡 自我凸显 |
| 收稿时间： | 2022-07-05 |
From International Equilibrium to Self Prominence: Reporting Framework of China Daily for the Two Olympic Games from Perspective of Realistic Constructivism |
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| ZHOU Rong,ZHOU Xiao,WAN Xiaohong.From International Equilibrium to Self Prominence: Reporting Framework of China Daily for the Two Olympic Games from Perspective of Realistic Constructivism[J].Journal of Wuhan Institute of Physical Education,2022,56(10):30-37. |
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| Authors: | ZHOU Rong ZHOU Xiao WAN Xiaohong |
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| Institution: | School of Journalism and Communication, Wuhan Sports Univ., Wuhan 430079, China |
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| Abstract: | The Olympic Games has been an international media topic and a landmark news topic for China to build the awareness of communication subject in international communication and promote the establishment of a new world discourse order. Adopting realistic constructivism and “interpretation package” in the framework analysis, this paper compared the reporting framework of the 2008 Beijing Olympic Games and the 2022 Beijing Winter Olympic Games of China Daily. It was found that the reporting framework of the two Olympic Games remained the same while there were great differences in the construction of the framework content. Based on the theory of realistic constructivism, it could be seen that the main factors influencing the content construction of the reporting framework of the two Olympic Games were: (1) from the clarification response under media hegemony to the active construction under self-confidence ideology;(2) from highlighting the international perspective in the process of globalization to emphasizing the national perspective in the post epidemic era;(3) from the focus on competitive gold medal winning under the background of the first Olympic Games to the emphasis on sports participation under the continuous strengthening of national strength. It was concluded that compared with the 2008 Beijing Summer Olympic Games, China had taken an important step in the construction of the subject of international communication in the report of the 2022 Beijing Winter Olympic Games. The international communication was always rooted in the interest games between countries. |
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| Keywords: | Olympic reporting realistic constructivism International communication China Daily Frame analysis intermational equilibrium self prominence |
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