| 武夷景观在特色商品包装设计中的应用研究 |
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| 引用本文： | 蔡洁.武夷景观在特色商品包装设计中的应用研究[J].巢湖师专学报,2013(5):59-63. |
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| 作者姓名： | 蔡洁 |
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| 作者单位： | 武夷学院,福建武夷山354300 |
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| 基金项目： | 基金项目：福建省社会科学规划项目（项目编号：2013B167） |
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| 摘 要： | 随着国内旅游业的蓬勃发展，旅游区的自然与人文景观对现代包装设计的影响越来越大，特别将其应用于设计地方特色商品包装的做法，也日益被消费者所认可，这无疑是一种行之有效的设计策略。在深入分析武夷景观的审美特征基础上，研究武夷景观在特色商品包装设计中的应用方法，从包装的图形、色彩和造型要素方面，总结武夷景观在茶包装设计中的具体表现形式与手法，为武夷山其它特色商品的包装设计提供实际借鉴。
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| 关 键 词： | 武夷景观 包装设计 应用 |
ON APPLICATION OF WUYI LANDSCAPES TO PACKAGING DESIGN OF SPECIALITIES |
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| Authors: | CAI Jie |
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| Institution: | CAI Jie (Art Department of Wuyi University, Wuyishan Fujian 354300) |
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| Abstract: | Along with the vigorous development of domestic tourism, tourist area of natural and humanistic landscape on the influence of modem packaging design is increasingly great,and especially appliation of the landscape to the local characteristics of commodity packaging design are also increasingly being recognized by consumers. It is undoubtedly an effective design strategy. Based on the thorough analysis based on the aesthetic characteristics of Wuyi landscape, Wuyi landscape is put forward in the application of special goods packaging design method, and then from the aspects of packaging graphics, color and shape factors, the artical summarizes the Wuyi landscapes in the tea packing design technique, and the concrete representation of wuyi commodity packaging design to provide practical reference for other specialities. |
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| Keywords: | Wuyi Landscapes Packaging Redesign Apply |
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