| 营销理念在大学经营中的应用研究 |
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| 引用本文： | 杜向民,王建康.营销理念在大学经营中的应用研究[J].科学．经济．社会,2009,27(2):118-120,125. |
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| 作者姓名： | 杜向民 王建康 |
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| 作者单位： | 1. 长安大学,人文学院,陕西,西安,710064
2. 陕西省社会科学院,经济所,陕西,西安,710065 |
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| 基金项目： | 陕西省哲学社会科学基金项目"大学经营的理论与实践研究"阶段性成果;项目号:07K008Z |
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| 摘 要： | 当前，大学既面临着利用市场机制实现自身发展的良好机遇，又面临着日趋激烈的竞争，将营销理念引入大学经营就成为可能和必然。在尊重教育内在规律的前提下，树立以社会发展需求为导向的办学理念，结合自身资源条件和办学传统，选择服务对象，注重长远发展，统筹安排资源配置和教学科研及管理活动，成为大学经营适应市场经济环境的必然选择。
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| 关 键 词： | 营销 大学 经营 理念 |
Applied Research on Marketing Idea in the Operations of University |
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| DU Xiang-min,WANG Jian-kang.Applied Research on Marketing Idea in the Operations of University[J].Science Economy Society,2009,27(2):118-120,125. |
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| Authors: | DU Xiang-min WANG Jian-kang |
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| Institution: | DU Xiang - rain, WANG Jian - kang (1.College of Humanities, Chang＇an University, Xi＇an 7100564, China; 2. Shanxi Academy of Social; Xi＇an 710065 ,China) |
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| Abstract: | Currently,the University is faced with the use of market mechanisms to achieve a good opportunity for self-development,but also faced with increasingly fierce competition,will be marketing the concept of the introduction of the University of operation has become possible and inevitable.In respect of education under the premise of the inherent law,and foster the development needs of the community-oriented education philosophy,combined with their own resources and the traditional school,select clients,pay att... |
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| Keywords: | marketing university management idea |
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