| 对“以读者为中心”出版理念的辩证思考——兼谈市场经济条件下出版导向的重要性 |
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| 引用本文： | 刘艺.对“以读者为中心”出版理念的辩证思考——兼谈市场经济条件下出版导向的重要性[J].出版科学,2009,17(2). |
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| 作者姓名： | 刘艺 |
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| 作者单位： | 湖北教育出版社,武汉,430074 |
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| 摘 要： | 分析"以读者为中心"出版理念产生的背景,肯定满足读者需求对繁荣图书市场的积极作用,同时也应看到由此引发的一系列消极影响;提出在坚持正确出版导向基础上,本着服务、引导、提高的宗旨满足读者健康的阅读需求,而不是一味盲目地迎合读者的低级趣味.
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| 关 键 词： | "以读者为中心" 出版理念 市场经济 |
A Dialectical Analysis of the Readers-oriented Publishing Concept |
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| Authors: | Liu Yi |
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| Abstract: | The paper analyzes the background of the emergence of the reader-oriented publishing concept.The positive effects of meeting the need of readers on prospering the publication market have been affirmed,meanwhile the negative consequences arising therefrom are also pointed out.An important view of the paper is that on the basis of insisting the correct publishing guidance,we should meet the proper demand of readers under the principle of serving them,guiding them and improving their quality,instead of caterin... |
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| Keywords: | Reader-oriented Publishing concept Market economy |
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