| 基于突变级数算法的文化传媒业经营绩效综合评价 |
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| 引用本文： | 李竹梅,吴孟珠,李平叶.基于突变级数算法的文化传媒业经营绩效综合评价[J].科技管理研究,2011,31(11). |
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| 作者姓名： | 李竹梅 吴孟珠 李平叶 |
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| 作者单位： | 1. 太原理工大学经管学院,山西太原,030024
2. 军事经济学院,湖北武汉,430035 |
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| 基金项目： | 科技部国家软科学项目(2007GXS3D075) |
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| 摘 要： | 应用突变级数法建立文化传媒业经营绩效评价指标体系,选取19家文化传媒业上市公司2009年财务数据为样本,进行具体的分析和综合评价。该方法克服了主成分分析法、模糊数学法等主观性较大、计算较复杂的缺点,显得更适宜和准确。
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| 关 键 词： | 突变级数法 文化传媒业 经营绩效 综合评价 |
Comprehensive Evaluation on Performance of Listed Cultural Media Corporation Based on CPM |
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| LI Zhumei,WU Mengzhu,LI Pingye.Comprehensive Evaluation on Performance of Listed Cultural Media Corporation Based on CPM[J].Science and Technology Management Research,2011,31(11). |
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| Authors: | LI Zhumei WU Mengzhu LI Pingye |
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| Institution: | LI Zhumei1,WU Mengzhu2,LI Pingye1(1.School of Economics and Management,Taiyuan University of Technology,Taiyuan 030024,China,2.Academy of Military Economics,Wuhan 430035,China) |
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| Abstract: | The performance evaluation index system of cultural media industry is established by applying CPM.Comprehensive and detailed analyses have been made based on the financial data of 19 listed cultural media companies of 2009.This method overcomes the shortcomings of AHP and fuzzy mathematics,such as being subjective and complicated in calculation.Therefore,it is more appropriate and accurate. |
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| Keywords: | catastrophe progression method(CPM) cultural media industry performance comprehensive evaluation |
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