| 论高职院校危机传播管理的重要意义 |
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| 引用本文： | 崔敏,李毅坚.论高职院校危机传播管理的重要意义[J].柳州职业技术学院学报,2012,12(3):29-32. |
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| 作者姓名： | 崔敏 李毅坚 |
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| 作者单位： | 1. 广西机电职业技术学院,南宁,300070
2. 广西职业技术学院,南宁,530226 |
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| 摘 要： | 高等职业院校危机传播管理是化解危机的有效途径，在分析高职院校危机内涵及特点基础上，指出高职院校危机传播管理的必要性和迫切性，进而提出高职院校在应对校园危机时要主动引导舆论，化解危机，从而构建和谐校园，实现高职院校的持续发展。
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| 关 键 词： | 高职院校危机 危机传播管理 必要性 舆论 |
Discussion the Significance of Management on Vocational College Crisis Communication |
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| CUI Min,LI Yi-jian.Discussion the Significance of Management on Vocational College Crisis Communication[J].Journal of Liuzhou Vocational & Technical College,2012,12(3):29-32. |
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| Authors: | CUI Min LI Yi-jian |
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| Institution: | 1 Guangxi Technological College of Machinery and Electricity,Nanning 530226,China; 2 Guangxi Vocational and Technical College,Nanning 530226,China) |
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| Abstract: | Strategies on communication of crisis in vocational colleges considered to be one of the most efficient approaches on resolving the crisis.Regard basic concepts and characteristic of crisis of vocational colleges and communication of crisis of vocational colleges,this paper pointed out the necessity and urgency of management on communication of crisis in vocational colleges.To make clear vocational college crisis management can ensure smooth information campus stability;launched public relations,reshaping the image and also have other important significance.Thus put forward that vocational colleges should take the initiative,guide public opinion,resolve crisis so as to build harmonious campus and achieve sustainable development of vocational colleges at the same time. |
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| Keywords: | vocational colleges crisis crisis communication management guide public opinion |
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