| 开明书店的市场开拓策略述论（1926—1937） |
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| 引用本文： | 王晓霞.开明书店的市场开拓策略述论（1926—1937）[J].保定师专学报,2010(5):63-65,71. |
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| 作者姓名： | 王晓霞 |
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| 作者单位： | 南开大学历史学院,天津300071 |
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| 摘 要： | 民国时期民营出版业异常繁荣。出版机构林立,彼此之间竞争异常激烈。开明书店创办于1926年,是民国出版市场的＂后起之秀＂,创设伊始即注重编辑高质量的图书,团结作者和读者,通过大量广告、廉价促销、读书营销等方式,并坚持文化出版的理念,最终在出版市场站稳脚跟,跻身于民国时期大出版机构的行列。
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| 关 键 词： | 开明书店 出版市场 文化营销 |
The Ways of Enlarging Market of Kaiming Bookstore During 1926m1937 |
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| Wang Xiaoxia.The Ways of Enlarging Market of Kaiming Bookstore During 1926m1937[J].Journal of Baoding Teachers College,2010(5):63-65,71. |
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| Authors: | Wang Xiaoxia |
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| Institution: | Wang Xiaoxia (School of History, Nankai University, Tianjin 300071, China) |
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| Abstract: | Private publishing prospered during the Republic of China. Numerous preses competed with each other. Kaiming Bookstore launched in 1926, which appeared later than other press, published high quality books, had a close relationship with authors and readers, by advertising, low books and reading marketing, and insisted on the idea of culture publishing, finally became one of the biggest presses at that time. |
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| Keywords: | Kaiming Bookstore publishing markets culture marketing |
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