| 焦作市体育旅游开发策略研究 |
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| 引用本文： | 秦浩.焦作市体育旅游开发策略研究[J].大众科技,2012(7):265-266. |
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| 作者姓名： | 秦浩 |
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| 作者单位： | 焦作大学太极武术学院,河南 焦作 454003 |
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| 摘 要： | 体育旅游是体育产业与旅游业融合发展的必然结果,也是旅游业的一种新兴产品形式.文章从焦作市刚刚起步的体育旅游入手,整合焦作市的历史人文、自然风光、民俗风情等旅游资源;探索“中原经济区”形势下焦作市体育旅游的新模式、新的营销策略.
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| 关 键 词： | 体育旅游 体育旅游产品 焦作地区 |
Jiaozuo sport tourism development strategy research |
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| Abstract: | Sports Tourism is the inevitable result of the integration of the development of the sports industry and tourism,is also an emerging tourism product form.In this paper,baesd on Jiaozuo sports tourism,integrated jiaozuo city historical humanity,natural scenery,folk customs and other tourist resources;under central china economic situation,new mode,the new marketing strategy on Jiaozuo sport tourism were explored. |
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| Keywords: | Sports tourism Sports tourism products Jiaozuo distract |
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