| Abstract: | Throughout much of the twentieth century, the image of the organization man dominated the cultural imagination and undergirded capitalist organizing. Yet, in the last 20 years, there has been a signal shift away from the organization man and toward the entrepreneur as an ideal. Although scholars have suggested that entrepreneurship in the new economy is rooted in neoliberal ideology, I argue that neoliberalism alone does not account for the ease with which entrepreneurialism has become a dominant discourse. By critically examining entrepreneurial discourse as communicated through US business periodicals from 2000 to 2009, I present a case for the “entrepreneurial man” as formed at the partial inclusion and/or rejection of aspects of the self made man, organization man, and neoliberalism. Ultimately, this analysis critiques the entrepreneurial man archetype as a rejection of the social contract and the embracing of a privatized, entrepreneurial American dream. |
