| 基于成本收益的用户参与在线信誉反馈系统驱动力研究 |
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| 引用本文： | 纪淑娴.基于成本收益的用户参与在线信誉反馈系统驱动力研究[J].软科学,2014(3):114-118. |
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| 作者姓名： | 纪淑娴 |
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| 作者单位： | ;1.浙江科技学院经济管理学院;2.浙江大学电子服务研究中心 |
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| 摘 要： | 从感知成本和收益的角度,探索了用户参与在线信誉反馈系统的驱动力。实证研究发现,感知成本负向影响用户的参与度,且是影响系数最大的因素;乐于助人、个人分享动机以及感知收益对参与意愿具有正向显著影响;感知收益的影响系数最小。
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| 关 键 词： | 在线信誉反馈系统 成本 收益 |
Analysis of Users' Participation in Online Reputation Feedback Systems Based on Cost and Benefit |
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| Abstract: | This paper discusses that why users take part in online reputation feedback systems from the perception of cost and benefit. The result show that perceived cost have a negative effect on users' participation,and the regression coefficient is the largest. Helpfulness,personal sharing motivation and perceived benefit have significant positive effects on users' participation intention. And the regression coefficient of perceived benefit is the smallest. |
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| Keywords: | online reputation systems cost benefit |
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