| 出版社实现竞争优势的途径探析 |
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| 引用本文： | 齐宏亮.出版社实现竞争优势的途径探析[J].青海师范大学学报(哲学社会科学版),2004(3):17-19. |
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| 作者姓名： | 齐宏亮 |
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| 作者单位： | 青海人民出版社,科技部,青海,西宁,810001 |
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| 摘 要： | 图书市场的竞争日趋激烈,不管愿意与否,出版社已被推入了全面参与市场竞争的现实。如何在市场中求得生存和发展,是出版社面临的挑战。本文从出版社宏观管理的层面提出制定明确的发展战略,准确的市场定位和产品定位,持续的选题开发能力,锻造良好的品牌形象是出版社实现竞争优势的着眼点和途径。
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| 关 键 词： | 出版社 竞争优势 途径 |
| 文章编号： | 1000-5102(2004)03-0017-03 |
| 修稿时间： | 2004年2月24日 |
Surviving Principle and Practice for Publishing Houses in a Full Competitive Market |
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| QI Hong-liang.Surviving Principle and Practice for Publishing Houses in a Full Competitive Market[J].Journal of Qinghai Normal University(Philosophy and Social Sciences Edition),2004(3):17-19. |
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| Authors: | QI Hong-liang |
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| Abstract: | Book market has come to a phase of competition which can be termed"cut throat".Willing or not,publishing houses operators are irreversibly drawn or thrown into a situation in which their skills of survival are put to test.In exploring tentatively basic principles underlying the macro management of a publishing house in present day China,this paper tries to,among other things,outline some of the strategies of survival such as precise market positioning and product positioning,consecutive theme-choosing ability,and finally arguing that the fostering of a good corporate image is the logical point of departure for publishing operators to not only survive but also go from strength to strength in the competitive economy. |
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| Keywords: | publishing houses competitive edge skills of survival |
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