Latino Portrayals in Local News Media: Underrepresentation,Negative Stereotypes,and Institutional Predictors of Coverage |
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| Authors: | Mingxiao Sui Newly Paul |
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| Institution: | 1. Manship School of Mass Communication, Louisiana State University, Baton Rouge, LA, USAmsui1@lsu.edu;3. Department of Communication, Appalachian State University, Boone, NC, USA |
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| Abstract: | Given the rise in negative rhetoric about Latinos in the U.S., it is essential to examine whether this negative tone extends to general, local news as well. An analysis of 2426 news articles drawn from 55 local newspapers in 2015 reveals several important findings. First, despite the intense spotlight on Latinos, they are still underrepresented in local news media. Relative to the other ethnic groups and whites, Latinos are more likely to be portrayed through negative stereotypes. However, the probability of this negative coverage is smaller for news media with a big proportion of Latino audiences, or for publicly-owned media outlets. |
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| Keywords: | Latinos negative stereotypes local news newsroom diversity minority audiences media ownership |
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