| 精确广告传播方略初探——关于"舆论领袖"理论在广告传播中的应用 |
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| 引用本文： | 万玉.精确广告传播方略初探——关于"舆论领袖"理论在广告传播中的应用[J].湖州职业技术学院学报,2006,4(3):22-25. |
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| 作者姓名： | 万玉 |
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| 作者单位： | 湖州师范学院,人文学院,浙江,湖州,313000 |
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| 摘 要： | 利用“舆论领袖”和人际关系传播网络与大众传播形态的互动影响,精细切割产品目标市场缩短产品导入期、催化其成长期、维护其成熟期、预警其衰退期。在降低广告开销耗费的同时,提高广告传播效果构筑起精确的广告传播模式。
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| 关 键 词： | 精确广告传播 舆论领袖 广告理论 |
| 文章编号： | 1672-2388（2006）03-0022-04 |
| 收稿时间： | 2006-01-10 |
| 修稿时间： | 2006-01-10 |
The Way of Precision Advertsing in Communication——about the Application of the Theory of "Opinion Leader" in Communication |
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| WAN Yu.The Way of Precision Advertsing in Communication——about the Application of the Theory of "Opinion Leader" in Communication[J].Journal of Huzhou Vocational and Technological College,2006,4(3):22-25. |
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| Authors: | WAN Yu |
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| Institution: | Faculty of Humanities, Huzhou Teachers Collge, Huzhou 313000, China |
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| Abstract: | Utilizing the influence of opinion leader and the netwoke of public relation,it is vital to detach target market of merchandise in effect,shorten introductory phase,accelerate growth stage,hold maturity stage,and alarm wane stage in order to improve improve the effect of ad communicating,lover the consume of ad at the same time,and establish the pattern of Precision Advertsing. |
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| Keywords: | precision advertsing opinion leader the advertisement theory |
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