| 美澳潜在游客对2008年北京奥运会的兴趣和旅行意向的研究 |
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| 引用本文： | 杨萍,印明.美澳潜在游客对2008年北京奥运会的兴趣和旅行意向的研究[J].首都体育学院学报,2006,18(3):23-25. |
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| 作者姓名： | 杨萍 印明 |
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| 作者单位： | 首都体育学院,北京,100088 |
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| 摘 要： | 通过访谈和问卷调查,本研究旨在发现美澳潜在游客对2008北京奥运会的兴趣、旅行意向、可能的旅行同伴和主要信息来源,为北京奥运会的组织者、相关公司和个人提供有价值的信息,从而制定相应的有效市场宣传策略,吸引更多的海外游客旅行到北京观看奥运会。调查显示出超过半数的美澳游客对北京奥运会感兴趣,但只有极少数人目前有旅行的打算,而过去的经验中“是否到过中国”和“是否经常出国观看体育比赛”对旅行打算具有很大的影响。另外,美澳游客的最可能旅行同伴是朋友或家人,而有关北京奥运会的最主要信息来源是国际互联网。
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| 关 键 词： | 北京奥运会 奥运旅游 旅行意向 |
| 文章编号： | 1009-783X（2006）03-0023-03 |
| 收稿时间： | 2006-03-01 |
| 修稿时间： | 2006年3月1日 |
A Study on the Interests and Travelling Intentions of Potential Foreign Tourists to 2008 Beijing Olympic Games |
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| YANG Ping,YIN Ming.A Study on the Interests and Travelling Intentions of Potential Foreign Tourists to 2008 Beijing Olympic Games[J].Journal of Capital College of Physical Education,2006,18(3):23-25. |
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| Authors: | YANG Ping YIN Ming |
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| Institution: | Capital Institute of Physical Education,Beijing 100088, China |
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| Abstract: | By conducting a survey of questionnaires and interviews,this research aims to find out the interests,travel intentions,possible travel partners and information resources of the potential foreign tourists,particularly from America and Australia,to 2008 Beijing Olympic Games so as to provide valuable information for the organizers of Beijing Olympic Games,relative businesses and individuals to establish their effective marketing strategy to attract more potential foreign spectators to Beijing Olympic Games.The survey suggests that there are about half(53%) of the respondents who are interested in Beijing Olympic Games,but only few(3.0%) of them currently have the intention to travel.It seems that the past experiences of "whether having been to China"and "whether often travelling abroad to watch sporting events" have a significant impact on their travelling intentions.In addition,the possible travelling partners are friends or family,and the primary information resource for Beijing Olympic Games is Internet. |
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| Keywords: | Beijing Olympic Games Olympic sightseeing Travelling intentions |
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