| 中国体育体制下明星运动员的商业开发 |
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| 引用本文： | 葛振斌,曹永林.中国体育体制下明星运动员的商业开发[J].雁北师范学院学报,2005,21(5):86-88. |
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| 作者姓名： | 葛振斌 曹永林 |
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| 作者单位： | 雁北师范学院体育系,山西大同,037009 |
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| 摘 要： | 当“举国体制”创造出一批又一批体育明星的时候，国家体育组织理应充分挖掘他们的商业潜力，在不影响体育训练的情况下，应该让他们的潜能最大限度地发挥出来，这不仅能为运动员消除退役的后顾之忧，也能增强竞技体育的自我造血能力，减轻国家负担.
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| 关 键 词： | 体育体制 运动员 商业开发 |
| 文章编号： | 1009-1939（2005）02-0086-03 |
| 收稿时间： | 2005-07-20 |
| 修稿时间： | 2005年7月20日 |
The Commercoal Development of Sports Stars under the Chinese Sports System |
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| GE Zhen-bin,CAO Yong-lin.The Commercoal Development of Sports Stars under the Chinese Sports System[J].Journal of Yanbei Teachers College,2005,21(5):86-88. |
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| Authors: | GE Zhen-bin CAO Yong-lin |
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| Abstract: | When the national system produces more and more sportsstars, the national sports organization should fully enploit their commercoal potential. Their potential should be enploited at their best without interferingwiththe training . This not only removes their worrying problems after they have retired from sports career, but also strengthens the self-sufficient ability of competitive sports and reduces the burden for the country. |
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| Keywords: | sports system sportsman commercial development |
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