| 香烟需求控制措施的有效性分析——来自烟草广告的禁令以及烟草包装警语 |
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| 引用本文： | 汤二子,王珺,郭园园.香烟需求控制措施的有效性分析——来自烟草广告的禁令以及烟草包装警语[J].晋城职业技术学院学报,2011,4(6):90-92. |
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| 作者姓名： | 汤二子 王珺 郭园园 |
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| 作者单位： | 大连理工大学管理与经济学部,辽宁大连,116023 |
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| 摘 要： | 香烟已经成为生活中常见的消费品,广告也是企业重要的经营决策并且到处可见。不过,香烟与广告的结合却并不是十分的自由,存在比较严格的香烟广告限制措施。限制甚至禁止烟草广告以及要求香烟包装上警示性用语目的都是为了减少香烟的需求。本文首先介绍香烟广告限制措施以及包装上警示性用语的现实情况,然后通过相关经济理论评述其有效性。结论认为：限制烟草广告以及要求烟草包装上印有警示语可以减少香烟的消费;烟草企业税收对国家很重要,所以不能对烟草公司限制太紧,这更需要重视限制香烟需求方面的措施;从长期来看,征税可以减少香烟的消费。
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| 关 键 词： | 香烟广告 广告强度 警示性用语 政策建议 |
On the Effectiveness of the Control Measurement of the Cigarette Demand |
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| TANG Er-zi,WANG Jun,GUO Yuan-yuan.On the Effectiveness of the Control Measurement of the Cigarette Demand[J].Journal of Jincheng Institute of Technology,2011,4(6):90-92. |
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| Authors: | TANG Er-zi WANG Jun GUO Yuan-yuan |
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| Institution: | TANG Er-zi,WANG Jun,GUO Yuan-yuan(Faculty of Management and Economics,Dalian University of Technology,Dalian,Liaoning 116023,China) |
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| Abstract: | The cigarette has been a common consumer goods.The advertisement is the important management decision and can be seen everywhere.However,the combination of the cigarette and advertisement is limited because of the existence of the relatively severe cigarette advertising restrictions.The purposes of the restrictions,the cigarette advertising ban or the claim of the warning words written on the cigarette pack are all to reduce the demand of the cigarette.This article firstly introduces the current situation o... |
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| Keywords: | cigarette advertising advertising intensity warning words advice on policy |
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