Strategic Alliance Poker: Demonstrating the Importance of Complementary Resources and Trust in Strategic Alliance Management |
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| Authors: | Christopher R Reutzel William J Worthington and Jamie D Collins |
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| Institution: | 1. Huntsman School of Business, Utah State University, Logan, Utah 84322‐3555, e‐mail: christopher.reutzel@usu.edu;2. Baylor University, One Bear Place #98006, Waco, Texas 76798‐8006, e‐mail: Bill_Worthington@Baylor.edu, Jamie_Collins@Baylor.edu |
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| Abstract: | Strategic Alliance Poker (SAP) provides instructors with an opportunity to integrate the resource based view with their discussion of strategic alliances in undergraduate Strategic Management courses. Specifically, SAP provides Strategic Management instructors with an experiential exercise that can be used to illustrate the value creation potential of complementary resources and the role of trust in fostering resource sharing in strategic alliances. A discussion of the theoretical background, implementation, implications, and results of SAP is provided in this paper. |
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| Keywords: | Resource– Based View Strategic Alliances Strategic Management Trust |
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