| 近代中外卷烟业商家广告竞争述论 |
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| 引用本文： | 王海虹.近代中外卷烟业商家广告竞争述论[J].株洲师范高等专科学校学报,2004,9(1):91-94. |
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| 作者姓名： | 王海虹 |
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| 作者单位： | 苏州大学社会学院 江苏苏州215021 |
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| 摘 要： | 近代中国卷烟业广告竞争是近代工商业发展的必然产物。广告作为商战的有力"战具",成为近代卷烟业商家赢得竞争的必要砝码。广告竞争对于卷烟业和广告业的发展起了一定的积极促进作用。但外商仰赖经济特权,在竞争中进行了一些不规范操作,一定程度上影响了竞争的公平性。
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| 关 键 词： | 近代中国 卷烟业 广告竞争 |
| 文章编号： | 1009-1432(2004)01-0091-04 |
| 修稿时间： | 2003年7月25日 |
An Advertising Campaign Between the Chinese and the Foreign Tobacco Companies in Modern China |
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| WANG Hai-hong.An Advertising Campaign Between the Chinese and the Foreign Tobacco Companies in Modern China[J].Journal of Zhuzhou Teachers College,2004,9(1):91-94. |
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| Authors: | WANG Hai-hong |
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| Abstract: | The development of modern industry and commerce necessarily led to the advertising campaign. Advertisements were used as weapons to win the commercial competition. This paper thinks that the advertising compaign functioned actively in the development of both tobacco and advertising industry. But during the competition, the foreign companies,enjoying some economic privilege, violated certain rules and regulations which decreased the degree of justness of the compaign. |
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| Keywords: | modern China tobacco industry advertising compaign |
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