| 高职院校《网络营销》课程教学模式创新 |
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| 引用本文： | 刘晓宁,盖志杰.高职院校《网络营销》课程教学模式创新[J].安徽职业技术学院学报,2011,10(3):66-68. |
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| 作者姓名： | 刘晓宁 盖志杰 |
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| 作者单位： | 1. 安徽电子信息职业技术学院经管系,安徽蚌埠,233030
2. 水利部淮河水利委员会,安徽蚌埠,233030 |
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| 摘 要： | 《网络营销》作为电子商务专业的核心课程,一直以来都备受师生的关注。但是,以往的教学方法比较单一,不能满足职业教育的要求,影响了教学的效果。文章探讨了一套比较适合高等职业教育的教学模式———三方驱动、教学一体,在这种教学模式下,能够提高学生的技能,适应人才培养需要。
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| 关 键 词： | 网络营销 三方驱动 教学一体 |
About the Innovation of Teaching Mode of Network Marketing in Vocational Colleges |
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| LIU Xiao-ning,GE Zhi-jie.About the Innovation of Teaching Mode of Network Marketing in Vocational Colleges[J].Journal of Anhui Vocationcal Technical College,2011,10(3):66-68. |
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| Authors: | LIU Xiao-ning GE Zhi-jie |
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| Institution: | LIU Xiao-ning,GE Zhi-jie |
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| Abstract: | ＂Network Marketing＂as a core curriculum of professional e-commerce has been much concerned by teachers and students. However, the teaching methods were relatively simple in the past so that it could not meet the requirements of vocational education and had a poor effect on teaching. The paper discusses a teaching mode which suit for higher vocational education, that is, tripartitedrive and integration of teaching and learning. The skills of students will be improved so as to adapt to the requirements of talents＇training in this teaching mode. |
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| Keywords: | Network Marketing tripartite-drive integration of teaching and learning |
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