| 我国体育市场发展的路径选择研究 |
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| 引用本文： | 游战澜,叶楠.我国体育市场发展的路径选择研究[J].山东体育学院学报,2010,26(8). |
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| 作者姓名： | 游战澜 叶楠 |
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| 作者单位： | 1. 武汉体育学院经济管理教研室,湖北,武汉,430079
2. 北京体育大学人事处,北京,100084 |
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| 摘 要： | 随着社会经济的发展,我国体育市场要想更好地适应市场经济发展形势,在社会经济发展中发挥更加重要的作用,需要进一步厘清当前体育市场发展所面临的问题.研究通过对我国体育市场发展路径选择的机理分析和体育市场发展的制度变迁方式选择的分析,提出了我国体育市场发展的合理选择路径.
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| 关 键 词： | 体育市场 产业 制度变迁 路径 |
Study of choosing sport market route of China |
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| YOU Zhan-lan,YE Nan.Study of choosing sport market route of China[J].Journal of Shandong Physical Education Institute,2010,26(8). |
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| Authors: | YOU Zhan-lan YE Nan |
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| Institution: | YOU Zhan-lan1,YE Nan2 (1.Sports Management Office,Wuhan Inst.of PE,Wuhan 430079,2.Personnel Department,Beijing Sport University,Beijing 100084,China) |
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| Abstract: | With the development of our society and economy,how the sport market of China to better adapt the development trend of market economy and therefore play a more important role in the development of social economy,we need to make it clear what are the problems in the development of sport market currently.This article reasonably raised the choice of sport market route,by analyzing the mechanism of choosing sport market route of China,and by analyzing how to choose the transition way of sport market system. |
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| Keywords: | sport market culture system transition route |
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